iConvert
iConvert, a pioneering iGaming CRO SaaS company nestled in the vibrant heart of Teesside, is the trusted ally of major players in the Online Gambling industry, dedicated to boosting user registrations and enhancing the overall player experience.
During my years at iConvert, I had the privilege of leading the creative team, a journey that began with me as a solo designer and evolved into a collaborative ensemble of talented professionals. As a design-centric organisation, our creative team was integral to every facet of our operation. From crafting captivating client work that graced hundreds of websites to delving deep into player behaviours in the iGaming realm, we dedicated ourselves to developing innovative solutions to cater to these behaviours.
My time at iConvert was marked by transformative milestones. I initiated a comprehensive company rebrand, masterminded the design and development of our website, refined our suite of cutting-edge products, meticulously curated intuitive dashboards and software, actively contributed to strategic marketing initiatives, and most notably, deployed these solutions across customer websites, optimising their player journeys to their fullest potential. With a commitment to design excellence and an unwavering focus on user satisfaction, we were dedicated to elevating the iGaming experience to unprecedented heights.
